“The Smart Accountant” – Magic Accounts Featured in Influential SAGE Presentation

Magic Accounts has been featured in a presentation from industry leaders SAGE, at one of the world’s leading accountancy events. “The Smart Accountant” was delivered by former accountant and SAGE’s Strategic European Director Accountants, Matt Forrest, who used the thirty-minute presentation to present a range of information about key research and trends, offering insight into smart accountancy practice.


The presentation featured fixed-fee all-inclusive accountants Magic Accounts as an example of the way in which accountancy is shifting with the market landscape, and featured phrases such as ‘approachable’, ‘hassle-free’, ‘no-jargon’, ‘friendly’ and ‘pro-active’. These five key phrases describe exactly what Magic Accounts offers to all of the small business clients. Magic Accounts were described as ‘fresh’, and ‘different’, and they were said to represent the dynamic change which the accountancy industry is experiencing. At the forefront of a changing industry, where client demands are different and the emergence of online services is growing faster than ever, Magic Accounts has been presented as one of the premier providers of these local services which are becoming more prevalent in the world of small business accounting.


The presentation was delivered at the Accountex National Accountancy Exhibition and Conference on 6th-7th June 2013. The industry event, which took place at Excel London was attended by some of the biggest and most influential figures in the world of accountancy, and helped to identify the ten key things that accountants should be working on in the future. It took place within the SAGE Seminar Theatre, where industry experts and other businesses gathered to hear advice and tips from the accounting elite.


“The Smart Accountant” can be viewed below: